This certificate is for students to learn successful leadership, teamwork, and communication skills that can be applied in business situations. Some of the classes can be taken online. Courses can be applied to many of the A.A.S. or A.S. Degrees in Business. This certificate qualifies for the Workforce Investment Act.



2021 - 2022

  • Curriculum

    Program Courses
    CoursesTitlesCourse OutlinesGoal AreasCredits
    Course Subject: BUS         Course Number:1610
    Course Title:Consumer Behavior      Goal Areas:n/a      Credits:4

    Course Description:This course is an in-depth study of how and why people buy and gain an understanding of the factors influencing a purchase decision and how marketing research can enhance decision-making in this area. Topics include social structures and their effect on consumer purchase behavior, individual adoption and resistance behavior, and marketing efforts based on consumer research. Marketing research procedures, methods, and information sources are identified and evaluated. The ability to perform basic marketing research is emphasized.
    Consumer BehaviorView-BUS 1610n/a4
    Course Subject: BUS         Course Number:1620
    Course Title:Advertising and Sales Promotion      Goal Areas:n/a      Credits:3

    Course Description:This course is a study of the principles and practices of promotion for the business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans.NOTE: Bus 1600 recommended
    Advertising and Sales PromotionView-BUS 1620n/a3
    Course Subject: BUS         Course Number:2600
    Course Title:Principles of Marketing      Goal Areas:n/a      Credits:3

    Course Description:This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
    Principles of MarketingView-BUS 2600n/a3
    NHCC Residency and GPA
    CoursesTitlesCourse OutlinesGoal AreasCredits
    4 Credits must be earned at NHCC
                                   Total Credits Required14

  • Program Outcomes

    Intellectual and Practical Skills, focused by:

    • Prepare quantitative and qualitative market research within the scope of consumer behavior.
    • Analyze marketing communication situations and develop promotional strategic solutions.

    Integrative and Applied Learning, including:

    • Illustrate the marketing concept through the completion of a comprehensive marketing plan.
    • Produce a comprehensive sales plan that reflects specific sales concepts and tactics.

  • Career Opportunities

    Information on careers, including salary and employment outlook data, is available on the iseek and Bureau of Labor Statistics websites: and

  • Transfer Information

    ‚ÄčIf you are planning on transferring to another institution, follow the guidelines available on our transfer resources web page to help you plan the process: Transfer Information

  • Degree Information

    Certificates may be earned for successful completion of courses in a specialized program of study with a minimum grade point average of 2.00 (C). A certificate shall include 9 to 30 semester credits. At least onethird of the total credits required for each certificate must be completed at North Hennepin Community College.

    Developmental Courses Some students may need preparatory course(s) in Math and/or English. Courses numbered below 1000 will not apply toward a degree.

    Equal Opportunity Employer and Disability Access Information North Hennepin Community College is a member of Minnesota State Colleges and Universities system and an equal opportunity employer and educator. This document is available in alternative formats to individuals with disabilities by calling 7634930555 or through the Minnesota Relay Service at 18006273529.

  • Accreditation

    North Hennepin Community College is accredited by the:
    Higher Learning Commission of the North Central Association of Colleges and Schools
    30 N. LaSalle Street, Suite 2400
    Chicago, IL 60602-2504