Program Courses |
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Courses | Titles | Course Outlines | Goal Areas | Credits |
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Course Subject: BUS Course Number:1610 Course Title:Consumer Behavior Goal Areas:n/a Credits:4
Course Description:This course is an in-depth study of how and why people buy and gain an understanding of the factors influencing a purchase decision and how marketing research can enhance decision-making in this area. Topics include social structures and their effect on consumer purchase behavior, individual adoption and resistance behavior, and marketing efforts based on consumer research. Marketing research procedures, methods, and information sources are identified and evaluated. The ability to perform basic marketing research is emphasized. | Consumer Behavior | View-BUS 1610 | n/a | 4 |
Course Subject: BUS Course Number:1620 Course Title:Advertising and Sales Promotion Goal Areas:n/a Credits:3
Course Description:This course is a study of the principles and practices of promotion for the business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans.NOTE: Bus 1600 recommended | Advertising and Sales Promotion | View-BUS 1620 | n/a | 3 |
Course Subject: BUS Course Number:1630 Course Title:Professional Sales and Management Goal Areas:n/a Credits:4
Course Description:This course provides an introduction to the principles and practices of professional selling and sales management. Topics will include the steps of the sale; customer service; principles, issues and problems associated with managing a sales force; and ethics in selling. Problem solving techniques, monitoring of sales performance and sales simulations are examined. Bus 1600 recommended | Professional Sales and Management | View-BUS 1630 | n/a | 4 |
Course Subject: BUS Course Number:2600 Course Title:Principles of Marketing Goal Areas:n/a Credits:3
Course Description:This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I | Principles of Marketing | View-BUS 2600 | n/a | 3 |
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NHCC Residency and GPA |
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Courses | Titles | Course Outlines | Goal Areas | Credits |
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4 Credits must be earned at NHCC |
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| Total Credits Required | 14 |